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Soul Assassins & GreyOne Merge!!
Soul Assassins Inc. and GREYONE merge to create L.A.'s Ultimate Streetwear Lifestyle Destination


The Soul Assassins group of professional artists is merging it's collective resources of over 15 years of entertainment industry experience in music, fashion, art, and special events with Greyone, the premiere streetwear lifestyle boutique in Los Angeles.


Soul Assassins Inc. was founded in 1992 by Hip-Hop pioneer DJ Muggs, who also founded Hip-Hop super group Cypress Hill. The Soul Assassins collective has produced some of Los Angeles' finest visual, musical, and theatrical talent with members that include Mr.Cartoon & Estevan Oriol, Cypress Hill, The Alchemist and Scott Khan. The network created by The Soul Assassins has influenced the artistic landscape in Los Angeles since the early nineties and is responsible for over 20 million record sales, several clothing brands, and events such as The Smokeout, and Unity.


GREYONE sneaker boutique started in 2002 with two designers, Arnold Espiritu and J.B., Jerry Meng later joined them as an additional partner. Both GREYONE boutiques are known for acquiring the most original product at the best prices…the best in what's referred to as "the grey market." Hence the "GREYONE" name. GREYONE has the most unique and simply the hottest collection of sneakers in L.A. Nike recognized them as a prominent, exclusive lifestyle sneaker boutique outlet for their market, so they chose GREYONE to collaborate on package design for an original Nike Air Max 1B shoe. Arnold Espiritu called upon one of his close friends, well respected artist, Dez Einswell to collaborate. "GREYONE is a prime example of a lifestyle that Los Angeles lives and breathes; people line up outside to get sneakers and products they can get no where else in California but GREYONE.


When asked about his vision of the current merger DJ Muggs expressed "I see the merge of Soul Assassins and GREYONE as strengthening our position as the number one lifestyle brand in L.A. with ventures in radio, music, real estate, concert events and fashion. The partnership with GREYONE will take both companies to new heights both domestically and internationally."


Adding to that, Jerry of GREYONE said "We knew when we were getting into business with The Soul Assassins group it would be a great thing for Los Angeles. Soul Assassins is one of the strongest collective brands in LA, and we are the ultimate lifestyle boutique. Our teams together will be the ones to do it and do it right. We feel the merger is the strongest move in the winning direction because Soul Assassins has established a movement that consists of music, art, fashion, and events; they also work with the best artists out of L.A. and worldwide."


DJ Muggs' business partner, Chace Infinite of Soul Assassins, also expresses his seal of approval by saying "I know I'm not alone in saying…I'm incredibly happy to partner with GREYONE. They have proven to be one the best streetwear boutique's in the world and our collaboration will create a lifestyle destination like no other."


So make sure you stop by the locations in Pasadena, you are sure to find something you like and the vibe is peace....We are planning a series of events and collaborations that will have the whole music/ streetwear/ lifestyle community bearing witness to the revolution!


15 E. HOLLY ST. PASADENA,CA


2220 E. COLORADO PASADENA, CA


www.greyone.com